NBCH and Benz Communications Launch 2014 Inside Benefits Communication Survey
SAN FRANCISCO AND WASHINGTON — June 23, 2014 — Benz
Business Coalition on Health (NBCH) today announced the 2014 Inside Benefits Communication
Survey, a collaborative effort to learn how companies are strategizing and
implementing benefits communication through the lens of the Affordable Care Act,
compliance mandates and industry trends.
The Benz-NBCH joint survey will gather key data from HR/benefits
professionals about their benefits communication approaches, strategies and
“We want to better understand how organizations are addressing industry changes
around health care reform and compliance issues,” said Brian Klepper, NBCH CEO.
“Health care benefits are critical to employee recruiting and retention, and
employers historically have not communicated well on benefits. People are
stressed due to the economy and still learning about how health care reform legislation
may impact them.”
is the much-anticipated follow up to the 2012 survey, which was the first of
its kind in the employee benefits industry and garnered nearly 300 responses
from HR/benefits professionals. Key findings from the first survey revealed
that engaging employees year round is among employers’ top communications challenges,
with nearly half (45%) saying they are dissatisfied with their current
communications strategies. In addition, 41% said they aren’t sure if their
benefits communication efforts are helping them meet their goals.
“Industry research is voluminous and clear: How
benefits are communicated is a key factor in whether they're used, understood
and valued,” said Jennifer Benz, founder and CEO of Benz Communications. “However,
employers still have limited data and understanding about how to most
effectively create and implement strategic benefits communication to drive
desired results in not only employee behavior, but also the company bottom
line. With this follow-up survey, our goal is to broaden industry insight into
the what, why, when and how of successful benefits communication programs.”
The 2014 survey
is targeted at human resources and employee benefits managers/directors and
takes approximately 10 minutes to complete.
participation, one of every 50 participants will receive a free full
registration to their choice among two leading industry events:
• The 2014 NBCH 19th Annual Conference (November 10–12
in Washington), “Employers Transforming Health Care: The Power of
Collaboration.” The conference gathers health and employment experts to provide
expertise, resources and vision to its member coalitions and attendees. Through
the event, NBCH spreads the tenets and practical applications of community
health reform to areas where employers have yet to organize their purchasing
• The 2015 Health & Benefits
Leadership Conference (April 8–10 in Las Vegas), led by Human Resource Executive with Jennifer Benz as programming chair. The
event brings together more than 500 high-level HR/benefits industry
practitioners, researchers and vendors to discuss immediate solutions and
future innovations for employee benefit programs.
members may receive exclusive breakout data
from the survey that pertains to respondents from their particular region. If 15
members from a regional coalition participate, all respondents from that region
will receive this special breakout report.
Interested benefits and HR professionals may take
the 2014 Inside Benefits Communication Survey online at benzcommunications.com/ibcsurvey
About Benz Communications
Benz Communications is a benefits communications strategy boutique creating
integrated employee benefits campaigns for employers committed to nurturing
high-performing and satisfied employees. Benz Communications' clients include
Fortune 500 companies and Fortune 100 Best Companies to Work For. The firm has
also created a group of innovative toolkits and resources to help companies
educate employees about health and financial benefits.
Business Coalition on Health (NBCH) is a national nonprofit membership organization of
purchaser-led health care coalitions, representing more than 4,000 employers
and about 35 million employees and dependents. NBCH and its members are
dedicated to value-based purchasing of health care services through the
collective action of public and private purchasers. NBCH seeks to accelerate
the nation’s progress toward safe, efficient, high-quality health care and the
improved health status of the American population.